Service sector expectation and experience of service quality, branding Essay

Service sector expectation and experience of service quality, branding and loyalty in a customer perspective - Essay Example The paper tells that the service sector organisations are required to be focused on providing services and/or products based on the needs of the customers. The culture as well as the operations of service organisations is often identified to be customer-centred. Contextually, Sachdev & Verma stated that service organisations are much inclined towards developing service quality, brand image and customer loyalty with the intention of meeting the preferences of the customers and gain their satisfaction at the utmost level. Presently, customer satisfaction is recognised as an important consideration for a business corporation to conduct its respective business operations competitively and successfully. In the present competitive market scenario, service quality, branding along with loyalty play an imperative role towards assisting organisations in attaining greater success and profitability. According to Beneke & et. al. and Abd-El-Salam & et. al., the service sector is required to condu ct their operations based on which products and/or services are provided to customers in accordance with their expectations. In this regard, service sector related business organisations are focused intensely towards gaining superior customer satisfaction as an ultimate objective of developing competitiveness in the worldwide business market segments. In this similar concern, Agbor & Eriksson stated that level of profit margin and market share of any service sector related organisation raises or lessens are based on the concept of customer satisfaction.

Drug Abuse Research Paper Example | Topics and Well Written Essays - 1000 words

Drug Abuse - Research Paper Example However you will notice that the knowledge gained from observation and the propositions collected by doing general research, were used to support the facts drawn from qualitative analysis. The main source of information was the Internet. This is because the Internet is the richest source of information and it is easily accessible. The Internet, as a source of information, is also cheap, reliable and time-saving. The major disadvantage of using the Internet is that information collected over the Internet can be inaccurate. This is because everybody in the world has the permission to upload whatever information they have. This information is mostly not well researched hence it is based on assumptions. This problem of inaccurate information can be corrected by using more than two sources over the Internet and lucky for you, this is what the author did so as to prepare this report for you. Various web pages, which have been cited in the report, were used to collect the information and yo u can have a look at them to build on your curiosity and to expand your knowledge about drug abuse. ALTERNATIVES Alternative methods of information gathering included; observation, carrying out interviews, administering questionnaires, experimental analysis, general survey and sample survey OBSERVATION This is a primary method of data collection that would involve the author going to the field, meeting drug users and drug addicts, then drawing information from what would see. The field here implies schools, cities, home area, campus, offices, homes, wherever the author can find a group of people to study. Observation does not involve asking questions or interacting with the people. It is simply being a quite onlooker of what goes on in the people of interest; in this case they are the drug users and abusers. The author would have to follow those people everywhere they went so that he could see what drugs they took, how often and how the drugs affected them immediately they took them , later in the day and the long-term effects. A substitute method would be to monitor the people under research using CCTV cameras. If the author would have chosen observation, he could also have hired people to follow the drug users and collect the relevant information. This observation project would take months or even years to study many people, to be able to see the log-term effects and to come up with a factual, comprehensive report. Apart from time being the major disadvantage, observation would be extremely costly. The author would have to use money to follow the people under study wherever they went. He would need money to pay the people he hired and also pay for their transport when following the drug users. He would also need money for the CCTV cameras, if he would have chosen to use them. Observation is also extremely tiring because following somebody or people for days and months, and watching them closely for twenty four hours every day is exhausting. One can even lose focus of the client in the process of following them. Another limitation of observation is that people would easily agree to being followed! Even if they agreed, drug-addicts turn violent when they are under influence of drugs. This makes observation a very risky method because the author could be attacked by the person he is studying when the